What does it mean for a business to be DIFFERENT?
Sunday, June 6th, 2010 @ 9:39 pm
Business talk about being different… but are they really?
Today we have more of everything…
More brands. More products. More choices.
But it all feels like more of the same.
Youngme Moon of the Harvard Business School collaborated with XPLANE to create this video introducing her new book, “DIFFERENT”, an intimately drawn meditation on the meaning of business differentiation.
The book is published by Crown Business. For more information, visit www.youngmemoon.com.
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