Entries Tagged as 'Marketing'

What is innovation?

What is innovation? Participants in the Lisbon Council’s 2010 Innovation Summit answer. Innovation is? Pronunciation: /(ĭnˌə-vāˈshən)/ Function: noun 1 : the introduction of something new 2 : a new idea, method, or device 3 : The act of innovating; the introduction of new things or methods. (source : Wordnik, Lisbon Council)

Monday, February 28th, 2011

What does it mean for a business to be DIFFERENT?

Business talk about being different… but are they really? Today we have more of everything… More brands. More products. More choices. But it all feels like more of the same. Youngme Moon of the Harvard Business School collaborated with XPLANE to create this video introducing her new book, “DIFFERENT”, an intimately drawn meditation on the [...]

Sunday, June 6th, 2010

Want VS. Need [PIC]

Sunday, February 28th, 2010
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